What is Pay-Per-Click?
Pay-per-click (PPC) advertising is when an advertiser pays for each qualified click that sends a search engine user (i.e., visitor) to the advertiser’s web page. PPC requires the advertiser to bid on key words or key word phrases chosen by the advertiser. There are many PPC advertising services available to choose from. Google AdWords and [...]
Pay-Per-Click (PPC) Search Engine & Its future and effects on SEO
What is a Pay-Per-Click(PPC) Search Engine?
Uptil now, the Search Engine (SE) world has been basically governed by Free Search Engines, i.e. Search Engines which rank various web sites for free. However, with the emergence of numerous PPC SEs, the scenario of SEO has undergone a sea of change. But first, what is a PPC SE? [...]